Understanding Business by Nickels, James McHugh and Susan McHugh has been the number one textbook in the introduction to business market for several editions for three reasons:

1. The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience
2. we listen to our customers and
3. The quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package.

Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement.

As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Related Books:

1. Business Law: Text and Cases (West’s Business Law) : Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, Frank B. Cross
2. Business : William M. Pride
3. Enterprise Architecture As Strategy: Creating a Foundation for Business Execution : By Jeanne W. Ross
4. Good to Great: Why Some Companies Make the Leap… and Others Don’t – By Jim Collins