This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. Read the rest of this entry »

For many years the focus of fear and disgust, the anus is actually one of the human body’s most wondrous creations-elegant, efficient, and richly supplied with pleasure nerves. However, stress and ignorance can turn the anus and its functions from a source of delight into a painful disability.

What’s needed is an owner’s manual-and here it is! Join therapist and sexologist Jack Morin, Ph.D., on this tour of the anus, complete with information and exercises to open the door to new sources of comfort and gratification. You’ll unlearn habits that can cause everything from hemorrhoids to chronic pelvic pain – and, if you choose, learn new ways of achieving solo and partnered pleasures through this humblest of portals.

This book is indispensible reading for anybody thinking of exploring anal eroticism in any or all of its forms. Unlike some writers, Morin spends as much time focusing on using fingers, tongues and toys as he does on intercourse, and he emphasizes becoming comfortable with your body and finding out what (if any) forms of anal stimulation *you* enjoy, rather than making yourself feel inadequate for failing to meet external “goals”. Read the rest of this entry »

Frustrated with networking books so chock-full of acronyms that your brain goes into sleep mode? Head First Networking’s unique, visually rich format provides a task-based approach to computer networking that makes it easy to get your brain engaged. You’ll learn the concepts by tying them to on-the-job tasks, blending practice and theory in a way that only Head First can.

With this book, you’ll learn skills through a variety of genuine scenarios, from fixing a malfunctioning office network to planning a network for a high-technology haunted house. You’ll learn exactly what you need to know, rather than a laundry list of acronyms and diagrams. This book will help you:

• Master the functionality, protocols, and packets that make up real-world networking
• Learn networking concepts through examples in the field
• Tackle tasks such as planning and diagramming networks, running cables, and configuring network devices such as routers and switches

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This book is a primary review tool to prepare students for both the internal medicine clerkship and the end-rotation NBME shelf examination. This logical alternative to several limited-focus books blends a bullet-outline format students prefer in a review book with comprehensive paragraphs, as needed, for optimal preparation.

Illustrations, charts, tables, graphs, mnemonics, and “Quick Hits” pearls for the clerkship speed and supplement learning. Ample content without superfluous detail enables students to readily evaluate and expand their knowledge of cardiology, pulmonary medicine, gastroenterology, hematology, neurology, endocrinology, rheumatology, nephrology, genitourinary disorders, fluids and electrolytes, dermatology and musculoskeletal problems.

A new section in this Second Edition presents 100 USMLE-style clinical vignette-based questions with answers. A color insert contains over thirty full-color images. A companion Website will offer the fully searchable text and color photographs. Read the rest of this entry »

In The ESPN Mighty Book of Sports Knowledge, Steve Wulf, acclaimed author and founding editor of ESPN The Magazine, delivers an arena’s worth of sporting wisdom, trivia, best-of lists, curiosities, legendary feats, and sacred objects–from the magic of Lou Gehrig’s farewell speech to the lore of hockey’s Stanley Cup to the art of the perfectly thrown Wiffle Ball pitch.

Written to remind us all why we love the games, this indispensable reference features contributions from the finest minds at ESPN, as well as guidance from actual professionals. Inside you’ll discover:

• Twenty-five of the greatest sporting nicknames
• The keys to being a mascot
• What happens during a pit stop
• The five best (worst?) on-field temper tantrums
• A tour of Donovan McNabb’s locker
• How Wayne Gretzky tapes his sticks
• The unbeatable secret of rock-paper-scissors

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PreSchool-Grade 1–Smiling oranges, mushroom “men”, pepper “people”, bananas that look like giraffes, eggplant penguins, and cauliflower sheep are just a few of the delightful food sculptures that grace the pages of this fun, educational offering.

Freymann explores various concepts including shapes, colors, numbers, letters, and opposites with the help of his signature vegetable and fruit characters. The concepts are well executed, and although the triangular carrot does not have perfectly straight lines, its shape is recognizable. Children will thoroughly enjoy the clever artwork and adorable characters.

The concept is similar in that fruits and vegetables are used to recreate things such as faces, animals or vehicles. It is quite different from fast food, however, in that this is more of a “dictionary”/”encyclopedia” type. There are several sections on letters, shapes, colors, numbers, etc. that are illustrated via the well-known fruits and vegetables. This makes this book considerably longer, and it lacks the rhymes of “fast food”. In its category, this is an awesome book. It shares the quality and beauty of “fast food”, the clever idea. Read the rest of this entry »

For more than thirty years, the beautifully illustrated Architecture: Form, Space, and Order has been the classic introduction to the basic vocabulary of architectural design. The updated Third Edition features expanded sections on circulation, light, views, and site context, along with new considerations of environmental factors, building codes, and contemporary examples of form, space, and order.

This classic visual reference helps both students and practicing architects understand the basic vocabulary of architectural design by examining how form and space are ordered in the built environment.? Using his trademark meticulous drawing, Professor Ching shows the relationship between fundamental elements of architecture through the ages and across cultural boundaries. By looking at these seminal ideas, Architecture: Form, Space, and Order encourages the reader to look critically at the built environment and promotes a more evocative understanding of architecture. Read the rest of this entry »

Without formal, verifiable software requirements—and an effective system for managing them—the programs that developers think they’ve agreed to build often will not be the same products their customers are expecting. In SOFTWARE REQUIREMENTS, Second Edition, requirements engineering authority Karl Wiegers amplifies the best practices presented in his original award-winning text? Now a mainstay for anyone participating in the software development process.

In this book, you’ll discover effective techniques for managing the requirements engineering process all the way through the development cycle—including dozens of techniques to facilitate that all-important communication between users, developers, and management. This updated edition features new case examples, anecdotes culled from the author’s extensive consulting career, and specific next steps for putting the book’s process-improvement principles into practice. You’ll also find several new chapters, sample documents and an incisive troubleshooting guide. Read the rest of this entry »