The Truth About Starting a Business reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.
You’ll learn how to generate and test business ideas, and pick the one that’s best for you…select the right entry strategy…name and locate your business…raise capital…build your team and get expert advice…protect your business secrets and intellectual property…effectively brand your business and market its offerings…handle pricing, distribution, and sales…manage your finances to specific objectives…prepare for growth…and even maintain your work/life balance as an entrepreneur.
This isn’t “someone’s opinion”: it’s a definitive, evidence-based guide to building your own successful enterprise–a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
This book was nice. It covers the basic business topics that a wanta-be entrepreneur or startup specialist needs to consider when founding a for-profit venture, i.e., finance, marketing, organization, team building, and technology. It was certainly well organized and fairly well written, and includes the following chapters:
- What it takes to be a business owner
- Generating & testing business ideas
- Entry strategies
- Getting up & running
- Raising money
- Building a new business team
- Intellectual property
- Marketing
- Financial management
- Growing a business
- Starting a business & maintaining a healthy personal lifestyle
The book did a good job stressing the importance of a business plan. By writing a business plan you determine the feasibility of the startup. And by writing (rather than winging) you will fail on paper instead of in real life. Fail on paper until you succeed there. Then take that written document and use it as a roadmap to success in starting your company.
About the Author
Bruce R. Barringer, a renowned expert on entrepreneurship, is a professor of management at the University of Central Florida. His books include Entrepreneurship: Successfully Launching New Ventures, 2nd Edition, Preparing Effective Business Plans: An Entrepreneurial Approach, and What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business.
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