There are four stages in the development of an enterprise, each with its own challenges; Michael Masterson gives us a complete picture of them giving us each step methods, tips and tricks to meet and exceed our company 100 million euros in turnover, or more.
In an introduction much like that of The 4-Hour Workweek, Michael Masterson began by explaining that he owns dozens of companies in the United States, the United Kingdom, France, Australia, Germany, Spain, Africa South and India in various fields ranging from the sale of vitamins up to a newsletter on the business read by hundreds of thousands of people, to property management companies, public relations, or Health …
This is not why the introduction is similar to week 4 hours. No: Michael Masterson compose that despite his many companies, it spends most of his time traveling and writing. And he said that the three most important things in life are:
- What you do.
- When you do.
- Who you do it.
And he has an absolute total freedom on these three points: he works when he wants where he wants and with whomever he wants, doing only what he wants to do. He calls this the best job in the world.
This has not always been the case: it was used several times early in his life, and others that he decided his time and what to do. When he embarked on entrepreneurship, he began with the happy illusion that he could work the hours he wanted. But he discovered the truth about entrepreneurship: the freedom it gives you is usually the freedom to work twice as long and twice as hard as you did before – even if you thought you were working for someone else too.
The purpose of this book is to teach us the most important things that Michael Masterson has learned to create and develop as many companies while developing a lifestyle so free and liberated from work:
- Starting a business from scratch and make it profitable quickly – often in less than two years
- Take a stagnant business and the move again
- Keep a growing business while annual revenues rise from one million to ten million dollars and one hundred million
- Ensure that other people do the hard work so that you are free to do only fun things
- Position yourself as an indispensable business builder so you can enjoy a good share of the profits even if you only work part-time
- Duplicate your winning strategy in many companies so that we never have to worry about one of them
- Enjoy the best job in the world
Related Books:
- The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It : Michael E. Gerber
- Moonwalk : Michael Jackson
- The Omnivore’s Dilemma: A Natural History of Four Meals – By Michael Pollan
- Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t – By Michael J. Losier
- Home Game: An Accidental Guide to Fatherhood – By Michael Lewis