In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don’t have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available.

In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot’s approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.

Topics include:

• Defining fine art photography
• Wholesale, retail, and consignment
• Knowing your customer
• Where to sell and how to price fine art
• Fundamentals of marketing and salesmanship
• Profitability and honesty in business
• Packing and shipping fine art
• Common marketing mistakes
• The unique selling proposition (USP)

Marketing Fine Art Photography is divided into six parts that takes readers through the necessary steps required to achieve the level of success they desire. This reviewer would encourage readers to become students and learn from Briot’s experiences. Apply his principals from creating a best seller on purpose to using marketing tools and selecting venues from which to make the best sales.

Each chapter ends with a “Skill Enhancement Exercise” to help students assess their own situations and apply what they’ve learned. In the “Conclusion”, Briot returns to attitude with a chapter titled, “Art is not a commodity”. Art is not a basic need like food but rather something we want. Art adds meaning to our lives and fulfills an inner desire that transcends just another picture hanging on the wall. If you are a photographer and have the desire to provide for those needs of your fellow man, turn pro, make it a career and follow Briot’s steps to success.

Related Books:

1. Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – John Jantsch
2. The Digital Photography Book : Scott Kelby
3. The Digital Photography Book, Volume 3 : Scott Kelby
4. Creative Black and White: Digital Photography Tips and Techniques – Harold Davis
5. Global Marketing Management (7th Edition) : Warren J. Keegan
6. The Art of Children’s Portrait Photography : Tamara Lackey
7. FACES: Photography and the Art of Portraiture – Steven Biver, Paul Fuqua
8. The Betterphoto Guide to Digital Photography : Jim Miotke