The latest edition of the best-selling sport and exercise psychology book on the market, Foundations of Sport and Exercise Psychology, Fifth Edition, provides a thorough introduction to the key concepts in the field. Written by internationally respected authors, it provides students and new practitioners with a comprehensive view of sport and exercise psychology, bridges the gap between research and practice, conveys principles of professional practice, and captures the excitement of the world of sport and exercise.

The book contains seven parts that may be studied in any sequence. Part I introduces students to the field, detailing its history, current status, and the various roles of sport and exercise psychologists. Part II focuses on personal factors that affect performance and psychological development in sport, physical education, and exercise settings. In part III, the authors focus on two major classes of situational factors that influence behavior: competition and cooperation, and feedback and reinforcement. Read the rest of this entry »

Stories about athletes and coaches usually focus on their championships or their scandals. All the Good in Sports features 20 contemporary sports personalities who go beyond the headlines to candidly share how their relationship with Christ has helped them cope with a variety of difficulties, both professional and personal, and how in Christ they found victory in their personal lives.

Many professing Christians in the sports world have achieved wealth and notoriety, but life’s luxuries do not exempt them from life’s difficulties. Name recognition and personal fortune cannot rescue one whose marriage is on the rocks, one facing substance abuse, or one facing disease or even death. The sports heroes featured in All the Good in Sports are not super human. They go through the same pendulum of emotions you. However, what they discover—or rediscover—is a God who is faithful and responsive in their time of need. Read the rest of this entry »

Charles Petzold’s latest book, Code: The Hidden Language of Computer Hardware and Software, crosses over into general-interest nonfiction from his usual programming genre. It’s a carefully written, carefully researched gem that will appeal to anyone who wants to understand computer technology at its essence.

Readers learn about number systems (decimal, octal, binary, and all that) through Petzold’s patient (and frequently entertaining) prose and then discover the logical systems that are used to process them. There’s loads of historical information too. From Louis Braille’s development of his eponymous raised-dot code to Intel Corporation’s release of its early microprocessors, Petzold presents stories of people trying to communicate with (and by means of) mechanical and electrical devices. It’s a fascinating progression of technologies, and Petzold presents a clear statement of how they fit together. Read the rest of this entry »

Michael Miller’s Absolute Beginner’s Guide to Computer Basics, Windows 7 Edition. It’s the one book that covers everything today’s beginners and near-beginners need to know: not just about Windows, but also about software, hardware, and the Internet.

Through 90+ books, author Michael Miller has established an unparalleled track record in explaining complicated concepts simply and clearly, and empowering beginners. Now, he’s thoroughly updated his best-selling Absolute Beginner’s Guide to Computer Basics to cover today’s user experience – with Windows 7, Internet Explorer 8, and today’s hottest online tools, from craigslist and Facebook to Twitter, Wikipedia, and Google Docs. Read the rest of this entry »

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Read the rest of this entry »

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. Real people, real choices–give students a real feel for marketing. Read the rest of this entry »

Aimed at nothing less than totally restructuring the diets of Americans, Eat, Drink, and Be Healthy may well accomplish its goal. Dr. Walter C. Willett gets off to a roaring start by totally dismantling one of the largest icons in health today: the USDA Food Pyramid that we all learn in elementary school. He blames many of the pyramid’s recommendations–6 to 11 servings of carbohydrates, all fats used sparingly–for much of the current wave of obesity.

At first this may read differently than any diet book, but Willett also makes a crucial, rarely mentioned point about this icon: “The thing to keep in mind about the USDA Pyramid is that it comes from the Department of Agriculture, the agency responsible for promoting American agriculture, not from the agencies established to monitor and protect our health”. It’s no wonder that dairy products and American-grown grains such as wheat and corn figure so prominently in the USDA’s recommendations. Read the rest of this entry »

HEALTH, SAFETY, AND NUTRITION FOR THE YOUNG CHILD, 8th Edition, covers the contemporary health, safety, and nutrition needs of infant through school-age children in one comprehensive volume, with extensive coverage of topics critical to the early identification of children’s health conditions and the promotion of children’s well-being.

Concepts are backed by the latest research findings and linked to the key professional standards of the field. Collaboration with families, sensitivity to individual differences, and the critical importance of health, safety, and nutrition education continue to be stressed. Written in a clear, concise, and thought-provoking manner, this time-proven book is filled with easy-to-access checklists, guidelines, and lesson plans that no early childhood student or professional should be without! Read the rest of this entry »

Praised for its unique combination of accessibility and comprehensiveness, Philosophy: The Quest for Truth is one of the best-selling textbooks for the introduction to philosophy course. Now in its seventh edition, this acclaimed text provides an excellent selection of classical and contemporary readings on nineteen key problems in philosophy.

Louis P. Pojman and new coeditor Lewis Vaughn have carefully organized the essays in each section so that they present pro/con dialogues that allow students to compare and contrast the philosophers positions. Topics covered include the nature of philosophy, logic, the existence of God, immortality, knowledge, the mind-body question, personal identity, free will and determinism, ethics, political philosophy, the meaning of life, abortion, capital punishment, animal rights, and affirmative action. Read the rest of this entry »

Bertrand Russell was one of the most prominent British mathematicians and philosophers from the beginning of the twentieth century. He is considered one of the founders of analytic philosophy. His varied interests have led him to become widely known even outside his own domains of professional specialization. In 1950 he was awarded the Nobel Prize for literature.

The Problems of Philosophy was written as some sort of an introduction to philosophy, having a general reader in mind. The topics and issues that are discussed herein are some of the most prominent and lasting ones in philosophy – what is knowledge, how are we able to acquire it, can we ever be completely certain of things that we know. Russell presents many of these topics from a historical perspective, introducing the reader to some of the most prominent philosophers who had previously dealt with them. Read the rest of this entry »