Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. Read the rest of this entry »

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world. Real people, real choices–give students a real feel for marketing. Read the rest of this entry »

Marketing directors and CEOs who wish to make their marketing expenditures accountable face a bewildering array of potential measures, the definition of which is not always clear, leave alone their relevance. In Measuring Marketing: 103 Key Metrics, John Davis provides CEOs and marketers with an easy way to know just how each measurement is defined and the context in which it can be used.

This book offers 103 very chunky measures that are each clearly explained and for most marketers quite easily obtainable. You may not want a dashboard of all these measures, but if you scan through the list you’ll see – at least 10 metrics that you’ll wish you had during the last planning round. As such this book offers a powerful diagnostic of the things you need to get your job done. Read the rest of this entry »

Essentials of Accounting, 10/e, is a self-teaching, self-paced introduction to financial accounting for active users of business data. Basic Concepts; Balance Sheet Changes: Income Measurement; Accounting Records and Systems; Revenues and Monetary Assets; Expense Measurement: The Income Statement; Inventories and Cost of Sales; Noncurrent Assets and Depreciation; Liabilities and Equities; Statement of Cash Flows; Analysis of Financial Statements; Nonprofit Financial Statements; International Financial Reporting Standards. For active users of business data who want to expand their knowledge or refresh their skills. Read the rest of this entry »

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. Read the rest of this entry »

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning–and optimize every marketing decision you make. Read the rest of this entry »

Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author’s Web expertise provide a solid overview of creating productive Web sites and automated referral systems. Read the rest of this entry »

Kaplan GMAT 2011 Premier with CD-ROM is a ground-breaking prep program that uses the latest technology and advanced Internet tools to maximize a student’s score.
Along with the proven score-raising strategies and essential practice needed to achieve a top score, this invaluable guide offers exclusive free access to an interactive Online Companion with exceptional assets including: Video Mini-Lessons, in which Kaplan’s top tutors review the most important concept from each chapter in 3-4-minute video sessions;

LiveOnline, a state-of-the-art online seminar, complete with audio, video, instant chat, whiteboards, and screen-sharing; bonus CD-ROM with additional offline practice; diagnostic quiz to target areas for score improvement; new practice quizzes every month; a customizable study plan and progress report. Read the rest of this entry »

Accounting Workbook For Dummies provides hands-on learning and practice for vital accounting concepts. Though written to go hand-in-hand with Accounting For Dummies, this practical guide makes the perfect companion to any accounting text and can even be used as a stand-alone guide to accounting basics. Anyone taking a course in accounting can use the workbook without having previously read the For Dummies accounting books.

This valuable study guide includes additional and complementary examples, demonstration problems, true/false and multiple-choice questions, exercises, chapter outlines, and blank working papers and spreadsheets. Like Accounting For Dummies, this workbook features up-to-date information on the Sarbanes-Oxley Act, reading financial reports, generating income statements and balance sheets, and establishing budgets. With a high level of competition among CPA students, Accounting Workbook For Dummies is a valuable resource. Read the rest of this entry »

Take the most current look at human resource management and its impact on the success of organizations today with the latest edition of HUMAN RESOURCE MANAGEMENT from Mathis. Whether you are currently a practicing human resource management professional or plan to use HR knowledge in your career this comprehensive market-leading text has the information you need for ongoing professional success. This authoritative text offers a leading resource for preparation for professional HR certification by providing coverage of all major topics for the PHR and SPHR professional examinations given by the Human Resource Certification Institute (SHRM). This edition effectively blends theory and practice as it highlights the latest trends in human resource today, including strategic HR, employee retention, HR technology, talent management, total rewards, risk management, and workforce demographics changes.

An updated research and academic approach with relevant examples demonstrates how HR is contributing to and impacting overall organizational success. The book’s application approach details how emerging trends in technology, globalization, and HR Metrics are driving changes in HR management today. Valuable learning features, from the latest HR headlines to HR Best Practices, add to your knowledge of how current events impact HR and shape success today. Read the rest of this entry »