Web Analytics: An Hour A Day is the first book by an in the trenches practitioner of web analytics. It provides a unique insiders perspective of the challenges and opportunities that Web Analytics presents to each person in your organization that touches the web.
Avinash Kaushik is a expert in Web Analytics and the author of the top rated blog Occam’s Razor.

In this best selling book he goes beyond Web Analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. Read the rest of this entry »

Take your coding skills to the next level with this extensive guide to Objective–C, the native programming language for developing sophisticated software applications for Mac OS X. Objective–C is a powerful, object–oriented extension of C, making this book the perfect follow–up to Dave Mark’s best–selling Learn C on the Mac, Mac OS X Edition. Whether you’re an experienced C programmer or you’re coming from a different language such as C++ or Java, leading Mac experts Mark Dalrymple and Scott Knaster show you how to harness the powers of Objective–C in your applications!

* A complete course on the basics of Objective–C using Apple’s free Xcode tools.
* An introduction to object–oriented programming.
* Comprehensive coverage of inheritance, composition, object initialization, categories, protocols, memory management, and organizing source files.
* A brief tour of Cocoa’s Foundation framework and AppKit.
* A helpful “learning curve” guide for non–C developers, Read the rest of this entry »

A complete introduction to the Objective-C language for Mac OS X and iPhone development. Objective-C has become the standard programming language for application development on the Mac OS X and iPhone platforms. A powerful yet simple object-oriented programming language that’s based on the C programming language, Objective-C is widely available not only on OS X but across many operating systems that support the gcc compiler, including Linux, Unix, and Windows systems.

Programming in Objective-C 2.0 provides the new programmer a complete, step-by-step introduction to the Objective-C language. Read the rest of this entry »